Story
How I got here.
My first tech job paid MXN 9,500 a month answering support calls. Fifteen years later I was running 150 engineers. Three years after that, the operations I led moved over USD 14 million in real estate. Here is how each step happened.
01Enterprise, 2008 to 2023
Fifteen years where a single error propagates across millions.
I have been fluent in computers since I was six, and that fluency got me hired before I finished school: MXN 9,500 a month answering technical support calls, ten hours a day in English. I decided the way up was through systems, and I climbed. Dell had me building automation for US government agencies where failure was dangerous. At IBM I cut a 10,000-incident backlog down to 200 and built tools that caught issues before humans did.
At Oracle I migrated My Oracle Support in 4 months when the estimate said a year. Then Amdocs handed me Comcast: 150 engineers under my lead, keeping alive the orchestration system that activated the network for every new subscriber. Sales, tickets, activations, the truck that delivers your router. When that system failed, millions noticed. My job was making sure it didn't.
Amdocs recognized it with Power of One in 2021, Dell with a Bronze Award in 2013. What I actually kept was the discipline these systems demanded.
Enterprise
Amdocs, Comcast division
Oracle offices, Mexico
The line to qualify to buy
02Posh Distro, 2012 to 2024
Market intelligence, years before AI.
Posh started as a side bet while I still wore a corporate badge, and it grew into the high-end distributor for a continent. Only three stores handled that category across the Americas: one in Canada, one in the USA, and mine in Mexico. Tickets ran from 250 to over 10,000 dollars, sold off a waitlist with zero advertising, billionaires among the names on it. At its peak the operation moved up to MXN 2.9 million in a single month, and my own product line reached buyers in seven countries.
High-ticket product, thin margins. The real return was an education in scarcity, demand and hype from inside a market that could not legally advertise. So I positioned it with pure search, and customers arrived already looking for it. I exited before Mexico banned the category in 2025. Same playbook FEUDO runs today.
We didn't sell devices. We sold identity.
Expos, three continents
Shipping worldwide
03Real estate, 2020 to 2025
An industry moving millions with no process. That was the opportunity.
In 2020 I tried to buy an apartment and found an industry improvising at every step. I came from fifteen years of disciplined systems and a business of my own run to documentation standards it was never required to meet. Here was a market moving millions with none of that. Bringing order to it became the job, starting with a hard hat in Playa del Carmen.
By 2022 the company I co-founded designed the commercial launch of Cocay Tulum, from the initial product base to its market positioning. The first phase sold out in four months and was delivered in ten. The phase closed at MXN 81.6 million, about USD 4 million, with MXN 29 million sold directly by our own effort.
Between 2022 and 2025 the operations I led moved over MXN 275 million, around USD 14 million, from private investor events to offer signings I still can't name because of NDAs.
Playa del Carmen, 2020
Cocay, first phase
Developer activation event
The long sessions
04Learning the tools, 2023 onward
From first prompt to a production system.
I started with ChatGPT and learned there what an LLM could actually carry in production. I moved to claude.ai in early 2025.
By March 2026 I had consolidated fourteen assistants into four working project spaces, written a commercial protocol, built a library of reusable skills, and defined three buyer segments the system reads against. The protocol says it plainly: FEUDO doesn't chase leads, it evaluates them.
05FEUDO today
A business rebuilt so a system could run it.
I rebuilt feudo.com.mx from the ground up on Next.js and Cloudflare, rescuing 70 posts out of a 282MB SQL dump and shipping 109 routes. Seven autonomous systems run on top of it, and I am the one who keeps them honest every morning.
signals
processed
twice a day
Real numbers from a business I operate, not a demo. One of the seven systems verifies its own deploy after it publishes.
Offer signing, Tulum
Rooftop inspection
Signing day with buyers
Post-delivery walkthrough
I stand behind every number on this page, because I am the one who runs the machine that produces them.
Founder & AI Systems Architect
